Make more sales without joining the sales circus.

Live 90-minute Masterclass + REPLAY

For sustainable brand founders who want to use the attention, urgency and buying energy of Black Friday without discounting or cheapening their brand.

SAVE YOUR SEAT

You think you only have two choices.

  • Boycott Black Friday marketing sales strategy for sustainable handmade fashion beauty lifestyle brands Claire Goldsworthy

    Discount the sh*t out of everything.

    Run 30% off for Black Friday.
    Watch your margins disappear.
    Hope the volume makes up for it.

  • Boycott Black Friday marketing sales strategy for sustainable handmade fashion beauty lifestyle brands Claire Goldsworthy

    Boycott Black Friday completely.

    Say nothing. Sell nothing.
    Watch everyone else cash in on one of the biggest shopping periods of the year.

But there is a third choice.

Watch this workshop and learn my strategy.

Use the attention from Black Friday, get creative, deploy my strategy and make more money, not less. That’s what this masterclass is about. We’re not boycotting selling. We’re not boycotting profit. We’re boycotting the idea that putting something on sale is the only way to sell it.
SAVE YOUR SEAT
Boycott Black Friday marketing sales strategy for sustainable handmade fashion beauty lifestyle brands Claire Goldsworthy The Fashion Advocate

HEY! I'M CLAIRE.

I've spent 20 years proving this strategy.

I built one of the largest online stores for sustainable fashion, beauty and lifestyle brands and I never ran a sale.

I had two retail stores, I won 18 awards and I had hundreds of media features, and I never ran a sale.

I MADE OVER $500K AND I NEVER RAN A SALE.

SAVE YOUR SEAT

By the end of this masterclass, you'll know...

  • 01. WHY PEOPLE BUY

    Learn the psychology and buying behaviour behind Black Friday and how to use it authentically without discounts.

  • 02. WHAT DISCOUNTS REALLY COST

    Learn what a 'small' discount can actually do to your margins and profit.

  • 03. IF YOUR PRICING IS CORRECT

    Work out if your pricing is supporting your business or forcing you into desperate sales.

  • 04. ALTERNATIVES TO DISCOUNTS

    Learn smarter Black Friday strategies that create urgency and excitement without discounting or damaging your brand.

  • 05. HOW TO RUN MY REVERSE SALE

    Learn my famous Reverse Sale strategy for creating a reason to buy now while your prices go up, not down.

  • 06. YOUR BLACK FRIDAY PLAN

    Leave knowing exactly what your brand is doing, why you’re doing it and how to turn it into a campaign your customers care about.